The pandemic rocked the world of Search… and things may never be the same again. If you're still relying on pre-pandemic tactics, it's time to update your understanding of Search, including technical SEO, rank volatility, eCommerce, and market trends.
At Semrush—the digital marketing platform with more than 50+ tools and reports—we're in a unique position. We were able to comb through millions of data points to investigate, analyze, and document important changes in the web.
The State of Search 2022 analyzes some of the world's leading markets and contains everything you need to plan your post-pandemic growth strategy. You can download the full report to dive deep into the data, or keep reading for a sample of some noteworthy findings.
State of the web
During 2020, the amount of new websites shot up as businesses clamored to pivot into online business. Many people also booted up their old laptops again in 2020. But by 2021, the trends were shifting again:
- 2021 saw significantly fewer newly ranking URLs in the top 100 search results versus 2020
- The average drop in the number of newly ranking URLs per market was 7.4%
- Traffic share by device saw an increase for desktop in 2020, which continued into summer 2021 even after many physical establishments had begun to open up again
State of search
How does your audience search online? In general:
- Over half of all searches in 2021 were 1-2 words, while almost three quarters of ads shown by Google were 3-5 words
State of ranking...
Read Full Story: https://www.marketingdive.com/spons/state-of-search-discover-how-the-web-changed-in-2021/621591/
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