London, April 11, 2022 (GLOBE NEWSWIRE) -- Last year, Google announced that Responsive Search Ads (RSAs) will become the default ad type for Search campaigns; and advertisers will no longer be able to create nor edit expanded text ads (ETAs). However, existing ads will continue to serve alongside responsive search ads, and you’ll still be able to see reports of their performance moving forward. If you haven’t done so already, it is advisable to make the switch to responsive search ads as soon as possible before June 30th as it can improve your Google Ad quality score and help you win more auctions.
You might ask, why did Google make the switch? In short, Google has decided that machine learning allows for improved performance in terms of flexibility, clicks and conversions. Although some advertisers may feel they have less control over their campaigns, Google stands by a shift towards automation as this will give advertisers a better way to adapt to shifting market trends without having to create individual static ads and test them out manually. Google essentially wants to encourage more advertising to use RSAs as it will give their machine learning mechanisms more to work with in terms of suggesting recommendations around account performance that will help advertisers with account optimisation and management.
Starting from the 30th June 2022, responsive search ads will be the only search ad type that can be created or edited in standard search campaigns. The ads will...
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