Search Engine Optimization has been a hot topic for businesses for a very long time due to its long-term traffic and conversion benefits. With an increasing number of businesses that chose to create a website, the number of invested resources in SEO also grows, and in this way stimulates the entire SEO segment.
Between March 15-30, 2022 TechBehemoths surveyed 997 IT companies and digital agencies across 40 countries regarding their SEO activity.
Key Takeaways
- Despite SEO’s importance for revenue and traffic, companies are willing to invest fewer resources
- Companies acknowledge SEO’s importance and its duration, but not all of them are ready to hire an in-house SEO manager
- From noncommercial SEO tools, Google has by far the leading position in usage among IT companies
- Out of all commercial SEO tools, SEMRush is the most popular. Ahrefs and Moz are in the second and third positions.
- Out of all WordPress SEO plugins, IT companies use most Yoast. All in One SEO is far behind
- Google is the main search engine for SEO purposes, preferred by 92.4% of IT companies
- For the majority of IT companies, organic traffic drives 50% and more of the total leads
- Lead generation is also the main reason why IT companies perform SEO work
Why do IT Companies Use SEO?
Most IT companies use SEO for lead generation and link building, while the purpose with the least result was competitive analysis.
- Lead Generation – 78,6%
- Link Building – 68.9%
- Website Optimization – 67%
- Traffic Growth – 65%
- ...
Read Full Story: https://www.martechcube.com/every-3rd-it-company-pays-300-or-less-for-seo-services/
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