GUEST OPINION: Backlinks are the cornerstone of SEO success as they have the potential to improve the website's rankings. More importantly, the fuel brand authority of your business by associating your website with topically relevant and authoritative sources.
Quality backlinks serve as trust signals that Google follows for the long run. But quality is the word that matters the most as you cannot expect random backlinks to get the desired outcomes. You have to invest in ones that Google surely loves. While there is no proven formula to create them, you can follow some easy strategies to build the best ones. Here are some tried and tested link-building strategies you can rely on.
Opt for audience-first guest blogging
Guest blogging has been around for ages, and SEO professionals trust this technique for yielding measurable and sustainable results. But you cannot shoot in the dark and expect to hit the bull's eye every time. Experts at Outreach Monks recommend opting for audience-first guest blogging to go the extra mile with the strategy. Essentially, it is about finding the relevant blogs that attract your target audience and getting your content published on them. Think beyond looking for high authority and niche-relevant websites when you prospect for guest-blogging. Create your target persona and identify the sites they are likely to follow. You can also check the competitor backlinks to find relevant publications.
Invest in resource pages
If you want Google to...
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