We know “search” is more than just the Google search bar. Any platform with a search bar has the opportunity to reach your target audience. To answer this need, Pacific created “Content Play,” an easy way to transform written content into video content and expand a brand’s social presence with quick production time, reduced costs and a professional look.
In the travel industry, there are opportunities left on the table. From hotels to activities to flights and packages, there’s no shortage of search demand beyond Google itself.
In addition, with 82% of all internet traffic coming from video content and 64% of users being more likely to buy after watching a video, we have the opportunity to diversify traffic to more direct areas and drive more bookings.
The Challenge
Vrbo wanted to increase its brand's search visibility in platforms beyond Google, as well as expand its social presence with useful and reliable listing content.
The Strategy
As YouTube daily page views per visitor are near 9,8 million and almost 14% of all its traffic is originated from search, we thought why not turn written content into an asset that gets results no matter the platform? And even further, why not turn it into a video asset?
Using our self-sufficient proprietary process and asset library, Pacific quickly created SEO-friendly scripts and storyboards, transforming Vrbo family destination guides into five visually stunning and professional videos, each linking back to a U.S. family destination...
Read Full Story: https://www.phocuswire.com/my-method-how-vrbo-used-videos-to-increase-its-search-visibility
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