7 Tips To Keep Pop-Ups From Harming Your SEO - Search Engine Journal

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You know them, you love them, and yes, you hate them.

Pop-ups! They’re a content marketer’s best friend with an average conversion rate of 11.09%.

But using pop-ups is also risky ever since Google announced they would be devaluing websites with intrusive pop-up ads in 2018.

So, this article aims to clear up some of the uncertainty surrounding pop-ups and SEO.

Here are seven tips for using pop-ups without harming your SEO.

1. Understand Which Interstitials Are No-Goes

Google’s mobile interstitial penalty specifically targets intrusive interstitials.

Note that “interstitial” is a broad term that can be widely applied to most pop-ups, overlays, and modals, but not all interstitials are considered equally intrusive.

As a general rule of thumb, if your interstitials are spammy, difficult to dismiss, or diminish your users’ experience, your mobile page may be devalued.

And, because Google’s indexing is now mobile-first, this may hurt your positions in the SERPs more than you realize.

The following are all examples of interstitials that make your content less accessible:

• Content-covering pop-ups that users are forced to close to continue reading.
• Standalone interstitials must be dismissed before users can access your content.
• Deceptive page layouts whose above-the-fold portion looks like an...

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