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Can You Put A Price On … Price?
Google is testing “Higher price” and “Lower price” indicators for shopping searches.
Brian Freiesleben, an SEO industry observer and practitioner, spotted the badge in the wild on a $760 fireplace from Home Depot. It was marked “Higher price” and informed him that fireplaces typically cost $290. In another case, the “Lower price” badge was on a $65 Ikea coffee table. (Coffee tables are typically $250, apparently.)
Google is in a shopping ads overhaul.
For one, Google Smart Shopping campaigns, retail media ads that connect product inventory feeds to search results, disappear this year. They’re being folded into Performance Max campaigns – which connect to product inventory feeds, too, but Google bakes its own first-party data into Performance Max optimization and channels campaigns to owned-and-operated media: Search, YouTube, Maps and Gmail.
Google could expect pushback on pricing badges. After all, Google doesn’t have a badge that says, “Fireplaces are typically higher quality than this.”
Only power users who are part of beta programs are seeing the badges so far, however.
“I personally was unable to replicate this and I thus expect to see tons of fireplace and fire pit ads following me around for a while now,” writes Barry Schwartz at Search Engine Roundtable.
When “None Of Your Business” Is Your Business
France’s data regulator ordered publishers to cease...
Read Full Story: https://www.adexchanger.com/ad-exchange-news/wednesday-13042022/
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