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Got NFTs, Metaverse, and web 3.0 on your marketing radar?
In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands.
Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is.
We talked about this new frontier that’s perfect for marketers who want their business in front of consumers. And it’s only getting started!
Meta is not the Metaverse. Meta is just one version of the Metaverse. We can’t say what the Metaverse will look like because we’re so early. –Lisa Buyer, 8:42
NFTs are very popular right now as art, which is excellent if you resonate with art, but the art also has to have some sort of utility, some sort of what it comes with. What are the uses and benefits I will get if I buy this NFT, or am I just buying a piece of art like I have a piece of art on my wall? –Lisa Buyer, 30:45
I see the whole web 3 movement as being decentralization. I don’t remember anything being this exciting since the internet launched in the first place. –Loren Baker, 12:00
[00:00] – About Lisa and how she started
[07:58] – What is the Metaverse, web 3.0, NFTs & how can they help establish businesses?
[09:07] – What does the Metaverse look like today?
[17:29] – How is Snap doing with...
Read Full Story: https://www.searchenginejournal.com/marketing-metaverse-podcast/445826/
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