In this edition of Ask The PPC, Navah Hopkins addresses a reader's questions about the impact of Meta's tracking pixel on site performance.
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Conversion tracking is a fundamental part of successful PPC campaigns.
Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what impact these codes have on site performance.
In this month’s Ask the PPC, Ralph from Deventer asks:
“Does the implementation of the Meta-pixel (Facebook) have a negative impact on the performance of a website (e.g. loading speed)?”
In answering Ralph’s question, we’ll take a look at the following issues:
- What are conversion tracking pixels?
- How do they impact site speed?
- What strategies can advertisers employ to mitigate site performance risk?
While the question was about Meta’s pixel, we will look at most major ad network tracking, as the lessons can often carry over to all ad networks.
With that said, if we miss a network and you have additional questions, please let us know and we’ll update the post.
What Are Conversion Tracking Pixels?
Conversion tracking pixels are snippets of code that help communicate what happens on the site post-click.
Advertisers only need to install them once per domain, accounting for individual conversion actions in the ad network.
Depending...
Read Full Story: https://www.searchenginejournal.com/tracking-pixels-site-speed/444459/
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