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Getting a law firm to rank at the top of Google Search is often a hefty task.
As one of the most competitive industries out there, legal professionals can struggle to stand above the rest.
Most lawyers know SEO is the key to ranking high on Google.
But how do you know where to start?
And how do you know if the first step will set you up for success?
Here I reveal the first fundamental step to SEO for law firms – plus what’s next in creating an effective legal SEO strategy.
Step 1: Familiarize Yourself With SEO
The first step to SEO for lawyers is to familiarize yourself with the subject of SEO.
This may seem backward since you don’t know where to start with your SEO strategy, but this is exactly the point.
Education is the key to establishing an effective, data-driven strategy.
Further, learning the fundamentals will equip you to hold your internal team or external partners accountable for getting you the results you expect.
That way, you aren’t going in blind and you can set realistic expectations for your SEO team.
You can familiarize yourself with SEO by watching YouTube videos, joining Facebook groups, attending conferences and masterminds, or reading articles about the subject online.
There are also books on the topic, (such as Law Firm SEO) that help educate and empower attorneys to...
Read Full Story: https://www.searchenginejournal.com/law-firm-seo-first-step/441248/
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