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Google search has been continually evolving since the very beginning.
Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what users expect.
Here are 10 opportunities for more traffic from Google and how to get it.
Google has steadily been committed to making search results more useful and also in response to changing user behavior, lately driven by the new demands of mobile search.
With the introduction of knowledge panels in 2012 followed by featured snippets in 2014 – not to mention the local search packs that preceded that – optimizing for 10 blue links has become anachronistic.
It’s an SEO practice from the past.
Rich results, featured snippets, Map Pack results, knowledge panels, and more are opportunities for more site visitors from an increasingly dynamic search results page.
How can you compete? By staying up-to-date.
In this post, we’re going to explore the different ways you can appear on Google’s Page 1 by optimizing content for various types of search results.
Note: this is in no way comprehensive and is ever-changing, as Google constantly tests and launches new features (and sometimes takes our favorite toys away).
Core Types Of Rich Search Results
The examples below will fall into one of these categories (and there may be some...
Read Full Story: https://www.searchenginejournal.com/page-1-google-rankings/443619/
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