Want to get found online and drive more local business? Try these proven local SEO tactics to boost visibility in local search.
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Do you have a local small to medium-sized business (SMB)?
If so, you know just how difficult it is to get found and stand out in increasingly competitive search results.
Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results.
Most local SEO tactics fall into the following three categories.
- Optimizing local listings and citations.
- Optimizing your website and its content.
- Optimizing and working on incoming links.
In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above.
Optimizing Local Listings & Citations
Let’s start with your NAP (Name, Address, and Phone Number) data.
In order to get listed and ranked in Google Maps, you need to be a legitimate business, and in some areas, you’ll need a business license (depending on the type of business you’re in).
That NAP needs to be consistent and listed the same everywhere or you’ll have problems later on.
Before you get started with local listings and citations, you’ll also need the following:
- NAP of the business.
- Website URL (list of internal...
Read Full Story: https://www.searchenginejournal.com/local-strategies-smbs/407004/
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