B2B marketers often search for alternative ways to get more organic traffic and breakthrough conversions for business websites. A power page can help.
Power pages boost a website's reputation and authority in Google and target visitors' eyes, and they also enable efficient link-building. All that results in brand visibility, trust, and—what we all expect from marketing endeavors—leads and sales.
What a Power Page Is
Let's say you've been managing a SaaS business since 2017, selling a plagiarism-check tool to educational organizations. In 2018, you published the ultimate guide on detecting duplications in students' works, and you updated it regularly with new facts and statistics.
By 2022, the article has gotten thousands of clicks from organic search and social media, and hundreds of people have bookmarked it. It continuously generates natural backlinks and shares, demonstrating great behavioral metrics.
That article is your power page.
The term was coined by Brian Dean, an SEO expert and author at Backlinko. Today, marketers have a few definitions for it:
- A piece of content strategically designed to rank on the top of Google's search engine results page (SERP). Example: Backlinko's SEO This Year.
- A content asset intended to go viral and get tons of backlinks, social media shares, and traffic from search. Example: SmartBlogger's 801+ Power Words.
- 10x content, AKA a published work designed to be at least 10 times better than any other article on the related topic from the...
Read Full Story: https://www.marketingprofs.com/articles/2022/47066/your-b2b-website-power-page-seven-must-have-ingredients
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