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Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University.
The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more.
Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips.
Below are the top takeaways from each speaker and their respective session.
1. Write For Customers First and Google Second
Charli Hunt, ProofContent
Image credit: LocalU.org
“If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.”
Include local identifiers based on what customers are already searching for. Whether that’s neighborhood, county, city, etc.
Create dedicated pages for top FAQs from your customers. This alleviates the need to answer these questions again and again.
Identify your unique selling points (USPs). If you’re unsure of what these are, speak to your customers to help identify them.
2. Disputing 1 Illegitimate Review Is Equivalent To 11 Positive Reviews
Image credit: LocalU.org
Curtis Boyd, The Transparency Company
It pays off to dispute fake reviews. Illegitimate reviews are harmful to ratings, which is proven to...
Read Full Story: https://www.searchenginejournal.com/9-local-seo-tips-from-top-experts/445229/
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