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It’s no secret that the adventure of SEO means being in it for the long game.
Optimization is a never-ending process.
One day, you’re ranking at the top of the search results – and the next, your competitor publishes something new that knocks you down a rung.
The promise of SEO can bring traffic, revenue, and growth to your business but many marketers give up right after they begin. They love the promise more than they love the process.
In fact, the process holds the key to realizing your end goal in SEO.
Understanding The SEO Process
SEO is like fitness.
In physical fitness, there are no shortcuts to game the system (i.e., your body) unless you’re OK with taking serious health risks.
You need to have a plan and stick to it. That means exercising, eating right, and pushing yourself to continuously improve naturally.
Similarly, in SEO, there’s no way to “game the algorithm” (e.g., Google) unless you expect to cut corners – something I don’t recommend.
So, I was quite surprised recently on a monthly call to learn that one of my large clients was impatient with the SEO process.
How does someone so successful – and one who typically follows a process for the promise of more clients and cases – not understand and love and respect the SEO process?
You can’t get to the promise without going through the...
Read Full Story: https://www.searchenginejournal.com/seo-step-by-step-process/415396/
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