Providing website visitors a fantastic user experience (UX) should be one of the top goals of any business.
Your business website is the foundation of your online presence. It’s your virtual calling card that gives essential information to potential customers.
But no matter how interested they are in your products and services, if your website is unwieldy, slow, or hard to navigate, they’ll bounce right back where they came from.
If this happens a lot, it can affect your Google ranking negatively. The search engine takes high bounce rates into account when deciding which pages make its top results.
Here’s how to boost your WordPress website’s UX and cut your bounce rate.
To start with, it’s crucial to speed up your site. The faster a site loads, the less likely it is that visitors will lose patience and bounce.
According to HubSpot, five seconds extra load time can increase a website’s bounce rate by a whopping 20%.
To speed up your site, you can install plugins for caching and image optimization. In addition, you should activate lazy loading. This feature helps improve your initial load speed because content on a page is only loaded once a visitor scrolls to the section in question.
Finally, you should check your web hosts’ speed ratings. If their servers are the issue, you might have to switch to a different hosting provider
Did you know that in 2022, more than half of global internet traffic comes from mobile devices? That means there’s a 50% chance that whoever visits...
Read Full Story: https://www.digitalinformationworld.com/2022/04/how-to-enhance-user-experience-on-your.html
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