Top 8 SEO and digital marketing trends of 2022 - The Canberra Times

In today's tech-driven world, it's already considered a disservice if your business doesn't have an online presence. But having an 'online presence' doesn't only mean building a website or creating a social media page.

For your company to harness the power of the Internet, you must apply the latest SEO (Search Engine Optimisation) and digital marketing trends.

Take note that even if the Internet can pull in many potential clients, the competition is continuously rising. Thankfully, this is where digital marketing and SEO come into the picture.

With the proper digital marketing and SEO techniques, you can rest assured that you'll have a competitive edge against your competitors.

Additionally, the strategies contained in both of these factors enable your business to communicate with search engines, like Google, allowing you to prove that your digital footprint and its content are worthy of being on the first pages of their results.

Keep in mind that it's rare for a customer to go to a search engine's second result to find some solutions to their questions. Hence, by applying SEO and digital marketing strategies, you get to rank your website higher, which translates to a higher chance of being discovered by potential customers.

Search engines, particularly Google, constantly change their metrics and standards to determine which site should be placed on their first pages. This means that SEO trends are also regularly changing; what may have been an effective strategy last year...

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