Avoid These 7 Easy But Stupid SEO Tactics - Search Engine Journal

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There are a lot of articles and people promoting “quick SEO fixes” on the internet.

A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a second.

But if there’s one thing the last few decades have taught us, it’s that you can’t believe everything you read online.

Some of the SEO advice you find will be outdated, inaccurate – or even just plain stupid.

These recommendations and tactics may have been based on the author’s misunderstanding of how search works.

They could be the result of a lack of experience or industry knowledge.

Wherever they came from, here is a list of seven of those stupid SEO tactics to avoid so they don’t seriously hurt your long-term SEO performance.

1. Assembly Line SEO Strategy

I define “assembly line SEO” as when a person or agency uses the same exact tactics for every client without any customization.

Many of the larger SEO agencies use this strategy for their SMB division because it’s efficient to manage.

Typically, after the site goes through its first round of on-page optimizations, the routine tactics include blogging and paying for links.

However, just because it’s easy, doesn’t mean it’s always the best.

This type of strategy may be fruitful for a short period of time, but unless there’s zero competition, the website is bound to...

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