Google doesn’t publicly reveal the “secret sauce” that powers their search algorithm, and the company makes tweaks and adjustments all the time to continually make results cleaner and more effective. But despite all of this mystery and complexity, it’s still possible to improve your site’s performance using a few relatively straight-forward steps.
According to Kevin Miller, the co-founder and CEO of the Los Angeles-based digital marketing agency Gr0, having a major positive impact on these rankings can be as simple as setting up profiles on major social media sites and web directories. “Platforms like Glassdoor, BuiltIn and Clutch to name a few have incredibly strong domain rankings, allowing those profiles to rank highly on Google searches,” Miller explained. “For most companies, if your profile is built out properly, it has a very strong chance of ranking on the first page of your brand name. This allows a brand to basically dominate Page 1 SERPs (Search Engine Results Pages) within a short span of time."
Gr0 offers a bespoke B2B service with just one mission: to help brands rank #1 on Google. Gr0 seeks to demystify the SEO process for their clients, allowing them to realize their full potential and deliver unmatched value to every customer. Now, in collaboration with dot.LA/the Founders guide, they are for the first time sharing its secret sauce: 7 tips to get your brand conquering SEO.
STEP 1: GETTING STARTED / BASIC TIPS
The first and most important step of all comes...
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