SEO is one of the most valuable marketing strategies available today. However, it may surprise you to learn that 70% of businesses still aren’t using SEO in their marketing strategies.
Often, that’s because they don’t understand it, but it’s easier than you think. There are three pillars to SEO; your website, your content marketing strategy, and your backlinks. However, not all backlinks are equal. Let’s talk about link juice and why it’s so important to your off-page SEO strategy.
What is Link Juice?
To understand link juice, you first have to understand backlinks. Backlinks are the links from other sites to yours, and they act as the primary off-page ranking factor in SEO.
Link juice is an industry term used to describe the amount of domain authority or “juice” that comes from a given link. For example, a link from the New York Times is bound to have more juice than a link from your neighbor’s blog.
However, a link from the Financial Times, a much smaller news outlet, will have more link juice to a stock trading website, as it is more relevant in the industry. The only exception would be if the FT‘s link is a no-follow link and the NYT’s is a do-follow link.
Essentially, the type of link, who it’s from, and its established authority in your industry will determine the link juice on a given link. Backlinks are essential to an SEO strategy, but some are more valuable than others.
Why is Link Juice so important?
Backlinks are the only way that Google has to determine a...
Read Full Story: https://mtltimes.ca/business/link-juice-what-makes-seo-so-important/
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