A WATConsult report says voice commerce shoppers will grow to 168mn by 2022 end from 83mn in 2021, do we have that many voice shoppers?
“Alexa, what’s the cricket score?”, “Ok Google, set the alarm for 6 am tomorrow.”, “Hey, no, Ok Google, what’s on the news?”, “Ok Google, play the song at the end of Lucifer’s season finale on Spotify.”, “Alexa, add 200g Tetley green tea to my pantry.”, “Alexa, order me boAt earphones.”
From mundane tasks such as setting alarms, playing a song on a music app to shopping online without moving a finger. As you read through these questions and instructions, you will realise our conversations with voice assistants have matured not only in terms of speech but in our needs too.
Say the word and your wish is fulfilled.
By the end of 2022, the number of voice commerce shoppers is expected to reach 168 million, growing at a rate of 103 per cent from the 83 million users in 2021 says a new report on voice commerce from RECOGN, the research and consultancy arm of WATConsult, a digital agency from Dentsu India.
Voice commerce, in a nutshell, is speaking to a smart assistant to interact and shop on the internet.
Sreeraman Thiagarajan, co-founder & CEO, Agrahyah Technologies, a voice agency, says that the most-used categories on voice assistants are: Content and Entertainment (songs, music, podcasts, jokes, spirituality) followed by news, utility (turn on my lights, switch on AC), and then e-commerce which he feels is in its nascent stage. “Voice...
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