Growing and sustaining a photography business has never been for the faint of heart, but it is possible to do if you have an excellent, multi-faceted plan. I recently collaborated with Lancaster, PA based headshot photographer Richard Waine to compile a list of 20 steps photographers can take to get their phone ringing, and build a business that stands the test of time. These tips will be presented in four installments.
1. Website and SEO
Your website is either helping or hurting your business. If you neglect your site, it is costing you visibility and clients. If your site is confusing to navigate, loads slowly, and isn’t easy to use, people will click away almost immediately, as they have very little attention span and want to find what they need quickly and easily. Here are some things to consider:
Your website should feature your work in a clear, streamlined way. If you are a headshot photographer, for example, potential clients should not have to wade through multiple galleries of kids, engagement sessions, or sports photos to find samples of your headshots. If you shoot weddings, it should be easy for people to see wedding photos and understand that weddings are your area of expertise.
Although many photographers shoot a variety of genres, I believe that the “jack of all trades” model is a bad one. For one thing, it’s extremely difficult to become proficient at a specific style of photography if you are not laser focused on a genre. I have found that the best...
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