It's no secret that the world of e-commerce is dictated by what Google deems as valuable and important. And this doesn't just extend to e-commerce, but all businesses, both web based and physical. Google even has leverage over businesses not yet online.
Solidifying your business with an online presence is preached to every industry, but how much of an advantage does that really provide over competitors, without a solid search engine optimisation strategy?
Considering there are 3.5 billion google searches everyday, and the top 5 organic search results receive 68% of those clicks, it seems that an online strategy might be a good starting point. Luckily, there are experts for this, and they come in the form of a digital marketing agency.
Why use a digital marketing agency?
It's another expense involved in running a business, but it's worth every dollar if you choose a digital marketing agency with enough expertise and a proven track record.
Some business owners attempt to take charge of their own digital marketing and SEO efforts, but without expert knowledge, it's often a devourer of time with little to no return on investment.
Google is constantly changing up their algorithm and best practices, so it's a smart move to outsource SEO marketing to the experts, who live and breathe digital marketing and are across all of the constant trends and changes.
In Australia, 18.6 million people shop online, according to First Page. 93% of users start their research with a search...
Read Full Story: https://www.goulburnpost.com.au/story/7703337/the-best-chance-for-businesses-in-our-digital-world/
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