Let's put a spin on how we approach digital trends in 2022. All marketers search the internet for ideas and try to keep on-top of what's happening in the digital space. But how many are able to digest what they read and turn it into realistic and measurable actions.
“While we are starting to see the light at the end of the Covid tunnel, it has shaped and changed the way we approach marketing. With budgets being cut and shifted towards a digital approach, this is a trend that will continue through 2022,” says Adclick Africa CEO, Velly Bosega.
Adclick Africa’s Digital Marketing Trends 2022 gives you a snapshot of the personalised B2B and B2C marketing future.
What’s in the Digital Marketing Trends 2022 guide
What does 2022 hold in store for agile marketers?
- Personalise customer journeys and how to create content to drive your leads.
- New social media platforms to refine your target audience and how to get them to engage.
- How you can increase your SEO by simply getting back to the basics and taking it a step further to facilitate voice search.
- How to pivot your business in preparation of the crumbling of the Google cookie.
- The link between POPI Act and PAIA and how to ensure your marketing processes and websites are fully compliant.
- New advertising tactics any organisation should be testing in 2022.
- And further ways to drive revenue growth and bolster brand equity, through the power of generational marketing.
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