Google Changes to its Search Function to Help Local News - Onrec

As the de facto search engine used by the world, Google wields enormous power and influence.

Though the system initially succeeded through being superior to many alternatives, it's never been without weaknesses. One of these is how the website operates with search engine optimisation or SEO. SEO favours big platforms over smaller ones, which means international businesses tend to succeed, while smaller local businesses are often left behind. New changes aim to challenge this behaviour, with significant potential implications for those outside of the largest stage.

A Development for Local Businesses

According to recent reports, the big changes to Google's search algorithms will come through improvements to the ranking system as well as the Google New Showcase panels. This should provide news reports that come from a more local perspective. When operational, the new Google system will ensure you'll be getting more information from news sites that are relevant for your area rather than results from international sites hosted a world away.

For general news, you'll be much more likely to be informed about local events, as activities in Taverham or Intwood are unlikely to be listed on MSN or CNBC. It also means that any international events will be covered in the view of a local, rather than that of a big news personality of another country.

A knock-on effect then comes from how advertising systems operate on news websites. The biggest news outlets will tend to offer...

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