[author: Noreen Fishman]
2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we detail what experts say will be the 10 most impactful law firm SEO trends for this year.
Law Firm SEO Trends
1. User Intent is Crucial
If you keep up with our blog, you’ve seen the term “user intent” a lot. Law firm SEO was so crucial for so long that people started to think of content as a tool for search, rather than material created for users with their intent and keywords in mind. Google has recently made several updates to better identify the right intent behind a user’s search, irrespective of the type of queries. Focus on bringing a more holistic approach to your content strategy this year. Whether you’re creating video, blog, or web content, it needs to be properly planned for not only keywords but the user intent behind them. Look beyond keywords in their raw form and try to draw meaningful insights before creating content based on them.
2. Focus on Content Quality (site-wide)
Many firms, particularly those with robust websites, may have several pages categorized as “Discovered, not currently indexed” in Google Search Console. This displays a pattern to search engines that not all published pages are high quality. Many marketers have taken on short-term SEO efforts (like adding several pages of content to gain links)...
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