Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.
Their design is archetypal. Their position on the page is seemingly obvious. For years they have proven their value for SEO. And yet, as we have moved to mobile-first indexing, many sites get breadcrumb navigation wrong or have no breadcrumb trail at all.
That is a mistake.
Breadcrumbs are beneficial for SEO and usability when optimally implemented for mobile devices. Here’s everything you need to know to get them right.
What is breadcrumb navigation?
Typically, breadcrumbs navigation is a line of contextual links that indicate where the user is on a website. They are a form of secondary navigation, allowing users to trace their path in the site hierarchy.
When should you use breadcrumbs?
Not all websites benefit from breadcrumbs. They aren’t necessary for sites that:
- Do not contain many nested navigation levels.
- Have no logical hierarchy or grouping.
- Are designed as linear experiences.
For such websites with flat structures where much of the content comfortably sits on the same level, breadcrumbs would offer little value as they wouldn’t contain more than two levels.
This can be true even for large websites. For example, a business news site may offer many topics and thousands of articles, but wouldn’t need multiple levels of navigation.
On the other hand, for sites based on complex hierarchical structures breadcrumbs are essential. The classic...
Read Full Story: https://searchengineland.com/breadcrumb-seo-best-practices-383690
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