Going global? Don't miss out on these 4 important opportunities to set your brand up for international SEO success.
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It makes sense that businesses successful enough to grow to the enterprise level might one day go international.
For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries.
On the one hand, this effort will be about replicating the success you’ve had in your own country.
On the other, marketing yourself in the United States will be different from marketing yourself in France, Germany, or Australia.
Your website will play a huge role in serving your international customers, which means international SEO is required.
On the most basic level, practicing international SEO means targeting specific countries and languages on your website.
But it’s not enough to simply have those pages out there for international users to find. How will you optimize for better placement and greater visibility on Google and other search engines?
Make sure you’re focusing on these 4 foundational areas of international SEO to give your site its best possible chance in new markets.
1. Establish The Right URL Structure For International Pages
Enterprise and large-scale websites will have a ton of pages,...
Read Full Story: https://www.searchenginejournal.com/international-seo-new-market/444497/
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