Consumer Search Trends Increase in March, According to New Rio SEO Findings - PR Web

Data from over 170,000 GBP listings see a substantial increase in consumer travel and spending in March.

"We are seeing the impact of the omicron variant lesson as almost every vertical and metric increased from the downward trend during the months of January and February,” said Ryan Weber, director of client success, Rio SEO.

Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first consecutive increase across all verticals in total searches, total business listing views, and total clicks on a business listing month-over-month (MoM) in 2022.

Hotel and healthcare brands saw the largest increase in Google Search trends month-over-month. Hotels saw a 27% increase in total views, a 31% increase in total searches, a 17% increase in website conversions and a 31% increase in clicks for directions, MoM. Additionally, healthcare brands saw a 24% increase in total views, a 27% increase in total searches, a 22% increase in website conversions, and a 28% increase in clicks for directions.

According to Park Hotels & Resorts, occupancy for Park’s forty-eight hotels across the nation was up 63%, a substantial increase of more than ten percentage points compared to February, furthering Rio SEO’s findings. Group bookings for the remainder of 2022 tripled in March, an increase of 200,000 rooms a night, up from about 63,000 rooms in February.

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