Apple products are among some of the most famous gadgets around the world, used by millions. If (or, perhaps, the more applicable word is “when”) Apple enters the search engine world, it will change the game of searching entirely. With this search engine, Apple will have direct control over giving users a more personalized search experience. As a marketer, this should make your ears perk up because this is where a whole lot of your future consumers will be found when they’re browsing for the products and services your brand offers.
Why Does Apple Want a Search Engine?
Google has been the default search engine on Safari, Apple’s browser. Rumor has it that Google pays Apple a pretty penny (read: billions of dollars) to continue to be the default search browser on Apple’s products. Because Apple’s products are so widely used across the globe, this has led to a monopoly in searches, allowing Google to dominate the search engine world in scope and possible clicks.
With that said, it’s no secret that Apple has built an ecosystem amongst all of its products, meaning an Apple owned-and-operated search engine would give the brand more control of users’ experiences and any related data. Additionally, this would open up the possibilities for Apple to market to webmasters and SEOs, combating Google’s monopoly and offering the tech giant another outlet for revenue by way of ad sales.
How to Optimize for Apple’s Search Engine
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