Consumer Search Trends Increase in March, According to New Rio SEO Findings - MarTech Series

Data from over 170,000 GBP listings see a substantial increase in consumer travel and spending in March.

Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first consecutive increase across all verticals in total searches, total business listing views, and total clicks on a business listing month-over-month (MoM) in 2022.

Hotel and healthcare brands saw the largest increase in Google Search trends month-over-month. Hotels saw a 27% increase in total views, a 31% increase in total searches, a 17% increase in website conversions and a 31% increase in clicks for directions, MoM. Additionally, healthcare brands saw a 24% increase in total views, a 27% increase in total searches, a 22% increase in website conversions, and a 28% increase in clicks for directions.

According to Park Hotels & Resorts, occupancy for Park’s forty-eight hotels across the nation was up 63%, a substantial increase of more than ten percentage points compared to February, furthering Rio SEO’s findings. Group bookings for the remainder of 2022 tripled in March, an increase of 200,000 rooms a night, up from about 63,000 rooms in February.

Marketing Technology News: Mimecast Opens Office in Singapore to Continue Expansion in APAC

All eight verticals studied collectively saw a month-over-month increase in local search behaviors, averaging the following:

• 18% increase in total...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.