Create a Law Firm Marketing Plan to Grow Your Firms Traffic - The National Law Review

10 Steps to Establishing a Winning Law Firm Marketing Plan

Regardless of how people search for a lawyer, the majority of clients want to know the following about a law firm before they choose to hire:

• 77% want to know the law firm’s credentials

• 72% want to know the types of cases they handle

• 70% want to understand the legal process and what to expect

• 66% want an estimate of the total cost for hiring a lawyer

These stats indicate that today’s clients have pretty high standards when it comes to hiring a law firm.

With this in mind, it’s becoming increasingly important for firms to have a rock-solid marketing strategy that puts them ahead of their competitors.

Question is, what does it take to create a winning law firm marketing plan from start to finish?

Content marketing for law firms: https://www.natlawreview.com/article/how-to-develop-content-marketing-strategy-law-firm

It’s Time to Brainstorm Your Law Firm Marketing Plan.

Truth is, there are many law firm marketing strategies you can use to grow your traffic and attract more clients.

But the success of these strategies depends on you having an effective game plan based on your unique business and target audience.

How Well Do You Know Your Business?

Before you dive into any marketing “hacks”, you’ll need to brainstorm a plan that will work best for your business model.

To brainstorm this process, begin with asking yourself these questions:

1. What types of legal services do I offer and why?

2. What geographic...

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