By Kristopher B. Jones, a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com.
Content marketing is a small part of email marketing, one of the main ways many businesses grow today. After all, you cannot fully market to your customers if you do not have any content to send them. The content itself comes in many forms, including newsletters, blogs, videos, interviews and case studies.
Just like email marketing, you are going to need a solid plan for creating and sending content to your customers. You will also need to know your customers and what content relates best to them, which will affect how your content ranks on search engines and actually gets consumed.
Create a Content Plan
A content team needs to know a few things about their audience before writing anything:
- Who is this content meant for?
- What information might these people be looking for?
- What kind of content will convey that information best?
- What social media channels will this content go to?
Your answers to these questions have a significant impact on how well the content performs. For example, if your target audience mainly interacts with video channels like YouTube or TikTok and you put most of your content on a written blog, they are not likely to receive that information. If most of your audience gets their news through email newsletters and that is how you choose to share your content, you are off to a good start.
Define KPIs
Several business goals...
Read Full Story: https://www.inc.com/young-entrepreneur-council/how-to-grow-your-enterprise-with-content-marketing.html
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