There are a world of digital marketing strategies law firms can use to find clients online. But what happens when you feel like you’ve covered all the basics and have hit a plateau? That’s when it’s time to think outside the box.
It’s no surprise that the legal industry is a highly competitive space, so simply sticking with the fundamentals isn’t going to cut it. You need to get creative with your law firm marketing in order to stand out and get ahead.
Here are 10 smart and creative marketing ideas for law firms looking to drive website traffic and attract more clients.
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Publish an Online Resource Library
Your clients and potential clients are combing the internet for legal documents, local laws, and more. Why not put all of the information they need all in one place, attracting users directly to you?
You can publish a resource library on your website that houses all of the important information your clients would need regarding their legal issue. Not only will this serve as a resource to your existing clients but it will attract more users who are searching for this information.
Implementing Search Engine Optimization (SEO) can also help your resource library rank for searchable keywords and attract authority-boosting backlinks. An information “hub” for your website is a creative way to help your law firm reach more people online.
Example: https://www.hurwitassociates.com/nonprofit-law-library/
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Create Downloadable Content Assets
Content assets like infographics,...
Read Full Story: https://www.natlawreview.com/article/10-creative-law-firm-marketing-ideas-to-increase-traffic-and-leads
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