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Cookies going away in Chrome?
They already have been eliminated from the most popular browser on the mobile market – Safari.
How does this affect marketing & sales? What about Shopify merchants?
Brent Ramos, Product Director at AdSwerve, joined me to discuss incremental measurement in ecommerce and beyond.
We talked about the importance of first-party data and the possibility of losing a lot of the third-party data that we’re getting through cookies on the Chrome browser.
Third-party data will probably always exist in some format, to some kind of degree, and not all third-party data is bad. First-party data is certainly not bad. It’s required for many daily things that we as consumers experience that we enjoy. So those first-party cookies will persist and will persist more than the third card, third-party cookies. –Brent Ramos, 05:58
Those touchpoints make up a full, wholesome persona of what a real human being could look like. And so it’s not a matter of how you collect it, but it’s a matter of having you started? And what are you doing? See it with an eye to activation. –Brent Ramos, 07:20
From the consumers’ point of view, they will be getting a better experience. They should be able to have better conversations with their brands across all of the different touchpoints and channels in a way that’s...
Read Full Story: https://www.searchenginejournal.com/first-party-data-podcast-2/446864/
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