Your On-page SEO strategy can make your content more visible and expand your reach. But if you want to maximize your Google ranking to increase organic traffic and help your brand truly explode, you will need to develop a solid Off-page SEO strategy as well. In this comprehensive search engine optimization guide, we will discuss Off-page SEO and how it differs from On-page and technical SEO, plus offer several tips and tools that can help you make the most of this essential method to boost rankings in the search engine results pages (SERPs) and traffic.
If you have not done so already, you might want to check out our Guide to On-page Search Engine Optimization.
What is Off-page SEO?
You will find several definitions of Off-page SEO that vary in complexity, but it basically refers to SEO practices that have nothing to do with the actual content on your site. In simplest terms, if the practice deals with something on your website, it is On-page SEO. And if it deals with something on another website or platform, it is Off-page SEO.
Off-page SEO has evolved and expanded over time, as it used to be thought of as nothing more than link building. However, nowadays, Off-page search engine optimization encompasses much more, as digital marketers have found ways to broaden their horizons way beyond link building with methods like content marketing, social media marketing, citation building (sending out your business’ info to listing directories to inform the public about your...
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