“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.”
“Over a longer timeframe, the technical aspects of your website play a huge role in how well your content performs,” she added.
If SEOs don’t take the time to optimize critical technical aspects of your site that influence page speed, indexing, and more, it could mean lost traffic and revenue.
Here are four key technical tasks SEOs should take care of to help increase organic visibility.
1. Optimize site architecture
“Architecture is your foundational stage,” Shomrat said. “If the overall website structure is not optimized for search performance, then any individual page on that site is not set up to have its best chance at being crawled, appearing with search results and ultimately converting into a revenue-driving asset.”
No two sites are the same, but most search professionals agree site architectures should generally have a logical flow with a hierarchy of pages. This helps users and crawlers make sense of your site.
2. Ensure pages are crawlable
Your pages should be accessible to search engines and users via valid status codes. SEOs should make sure the pages they want to be included in the index have a 200 HTTP status code.
Search marketers...
Read Full Story: https://searchengineland.com/critical-technical-seo-tasks-for-organic-success-383660
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