Can AI Perform SEO? Experimenting With OpenAI's GPT-3 - Search Engine Journal

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AI (artificial intelligence) technology has made tremendous progress in recent years. It is now possible to assess its capacity to perform specific tasks such as generating text, images, and sound.

Now, what if we go even further with more complicated tests, like evaluating a job, for example, or more particularly, evaluating an AI system on its ability to do SEO?

Below, we will test Generative Pre-trained Transformer 3 (GPT-3) created by OpenAI.

Let’s keep in mind that an AI system will mimic the data on which it is trained.

SEO has been built alongside search engine progression, and everything is well documented in blogs, books, and interviews.

So, the AI will likely have learned from all the available SEO content.

The tests will therefore measure the following indicators:

• Consistency in continuing an SEO topic.
• The relevance of SEO modifications.
• The ability to answer SEO questions.

The Consistency To Continue An SEO Topic

The following tests will focus on the AI system understanding an SEO situation and its ability to coherently treat the topic intelligibly and consistently.

The first test will take examples that talk about SEO horror stories – that is to say, short stories that address SEO disasters – and see how the AI performs.

I took two examples from Aleyda Solis’ site and here is what...

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