First, statistics show that attorney bio pages capture at least 80% of the typical law firm’s overall website traffic. And, according to Greentarget and Zeughauser Group’s “2019 State of Digital & Content Marketing survey,” 64% of in-house counsel and more than 70% of C-suite executives deem website biographies at least “important” when researching and hiring legal vendors. No major surprises there.
What is new, and admittedly exciting from our perspective, however, is the increasing importance of the law firm’s digital presence and website optimization—the latter a term that is progressively being used more in the legal marketing and management space—from the perspective of their internal non-marketing leaders. In fact, Withum’s 2021 Law Firm Leadership Survey cited the website as the most important marketing/business development initiative in the eyes of managing partner types currently.
Want to continue reading?
Become an ALM Digital Reader for Free!
- Free access to 1 article* every 30 days
- Access to the entire ALM network of websites
- Unlimited access to the ALM suite of newsletters
- Build custom alerts on any search topic of your choosing
- Search by a wide range of topics
Read Full Story: https://www.law.com/njlawjournal/2022/04/22/its-all-about-you-why-a-well-optimized-attorney-bio-page-matters/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
