Setting client expectations with a thorough preliminary SEO analysis - Search Engine Land

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There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website.

First, your digital agency shows off its personalized, professional approach to every client by demonstrating that you avoid standardized templates. This gives the client the understanding that you set goals, terms of cooperation and pricing policies on an individual basis.

Second, this helps develop trust in your relationship with the client as they get a clear picture of what’s to be expected, how you plan on achieving their goals and why they are charged the rate you set.

Lastly, a detailed analysis gives you the opportunity to lay out a clear roadmap, set the right expectations and shed light on the workflow for the now-educated client. Everyone will be on the same page when it comes to understanding what’s working for them and what areas need to be improved upon.

Let’s dive into the steps that you need to take to have a successful client-agency relationship.

1. Checking the pulse of your client’s website: What parameters to focus on

Straight away, it’s essential to understand what kind of website you’re working with.

What you want to pin down first is the quality of the domain and how much authority it has in the eyes of Google and other search engines. You also need to check how much organic...

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