If you want your website to appear prominently in search engines, it is important to invest in a linking strategy. When another professional, trustworthy site links to yours, they endorse your content and your business (and vice versa).
But some people seek shortcuts in the process. For example, it’s quite common today to buy backlinks, something that goes against the guidelines of search engines like Google and can result in penalties.
A more appropriate alternative is to use an interlinking approach. Publishing articles with links to other related articles on your own website, so the visitor will be redirected to other pages but continue on the same site.
Let’s take a look at how to do it and also the practices you should avoid because they can hurt your website’s SEO.
What are the Benefits of Interlinks?
Interlinks are a simple way to connect all the content on your website. It helps your visitors find important information previously published and gives Google a better idea of the structure of your pages.
In terms of SEO, interlinking is doubly beneficial because it allows you to add value to your posts with less traffic, maybe the ones published a long time ago and forgotten. Just link to them in a recent article that is getting a lot of hits to watch the magic happen.
Other benefits of interlinks include:
- Increase the average time each visitor spends on your website as they explore different pages.
- Reduce the bounce rate (the percentage of one-page visitors)...
Read Full Story: https://startup.info/when-interlinking-can-be-harmful-to-a-site/
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