The web is a living thing — ever-evolving, ever-changing. This goes beyond just the content on websites; whole domains can expire and be taken over, allowing corners of the internet to become a little like your hometown: Wait, wasn’t there a Dairy Queen here?
For example, if TechCrunch forgets to pay its domain registrar, TechCrunch.com would eventually expire (on June 10, to be exact). At that point, some enterprising human could snap up the domain and do nefarious things with it. Now, if TechCrunch.com was suddenly red instead of green and sold penis enhancement pills instead of dicking around with great news and awful puns in equal measure, you’d probably figure out that something is up. But black-hat SEO tricksters are subtler than that.
When they seize a domain, they’ll often point the web domain to a new IP address, resurrect the site, and restore it to as close as it can to the original, and leave it for a while. When the IP address changes, SEO experts claim that Google temporarily “punishes” the domain by dropping it in the rankings.
This is called “sandboxing,” or “the sandbox period,” and during this time, Google puts the domain on notice. Once Google determines — sometimes erroneously — that the IP address change underneath the domain was just part of a move from one web host to another, the theory is that the domain will start climbing in the rankings again. That’s when the new owner of the domain can start their sneaky business: Updating links to send...
Read Full Story: https://techcrunch.com/2022/04/23/seo-scammers-buy-expired-domains-vexing-google-trust/
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