Search engine optimization (SEO) can be confusing and tough to understand, let alone master. I’ve seen a lot of customers struggle to get their SEO on track and stay on top of both key tasks and best practices in my role as Vice President of Software and Development at Constellation1. In this post, I’m sharing three top tips your brokerage can take today to start ranking higher.
There’s no magic formula to ranking higher. SEO success rests on two things: mastering the basics, then consistently managing dozens of ongoing and ever-evolving tasks. A little work every day will go a long way. One of our customers saw more than a 2,000% increase in organic web traffic after partnering with us to revamp its website. Read on to learn about a few of the things we helped them with.
1. Improve linking structure
For sites to rank well, they need to be easy to navigate. Search engines are in the business of meeting their customers’ demands for information: if your website doesn’t do that, or makes information difficult to find, search engines won’t trust your site or send users there.
Check your website for dead-end pages, which search engines hate. You can use a tool like User Flow reports from Google Analytics. If you find any, add outbound links, social media widgets, or link back to other high-value pages on your website. You can also create or improve your sitemap, so crawlers can index your site more easily.
2. Improve existing content
If your website structure is already solid...
Read Full Story: https://www.inman.com/2022/04/25/seo-and-real-estate-3-top-tips-to-rank-higher-in-2022/
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