Focusing on these three pillars of SEO will increase the opportunities for your content and attract more organic traffic over time.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
What do you need to compete in SEO?
Some say more inbound links, others better content, while some might emphasize a technically healthy site.
Experienced SEOs know that the most successful sites when it comes to organic search have the right mix of high-level fundamentals.
In recent years, there has been a lot of attention around E-A-T (Expertise, Authority, and Trustworthiness) as mentioned in Google’s Search Rater Quality Guidelines.
Some have come to think of these as the most fundamental aspects of SEO.
However, as important as E-A-T maybe for some sites, it only addresses one aspect: content.
A holistic SEO program needs to include more.
Over the years, I’ve come to think that SEO can be reduced at its most fundamental level to building three things into a site and its pages:
- Authority.
- Relevance.
- Experience (of the users and bots visiting the site).
The sites that pay attention to all three of these are more likely to be valued by both search engines and users, and attract more organic traffic over time.
Notice that one of my categories, Authority, overlaps with an E-A-T category.
That’s because I believe at the highest level of SEO, expertise and...
Read Full Story: https://www.searchenginejournal.com/seo-guide/pillars-of-seo/
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