Tackle these 10 essential tasks in your first week to set a solid SEO foundation for all of your upcoming campaigns.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
As a new marketing manager, the first week can feel like a whirlwind of attempting to understand the people, processes, technologies, and campaigns under development.
When you couple that with “owning the SEO” side of the department, one may ask themselves, Where do I even start?
Given that SEO isn’t a one-and-done initiative, you’re on the lookout for the highest impact actions you can take to set the foundation for your longer-term SEO success.
The recommendations here are from a marketer’s perspective at a mid-sized, multi-location business.
The most important objectives in the first week are to understand your organizational, departmental, and team goals.
These north stars ensure alignment with your teammates and organizational mission before you can start executing.
Along with getting to know your team and the resources available, here are the systems to prioritize and ensure are providing accurate data.
1. Install Website And Conversion Analytics
It will take you more than a week to audit your analytics systems and ensure that your session and conversion data are 100% accurate. However, having any level of analytics tracking is better than nothing.
At a baseline, make sure...
Read Full Story: https://www.searchenginejournal.com/first-week-marketing-manager/445930/
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