4 Top Reasons Your Google Business Profile Information Keeps Updating - Search Engine Journal

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For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google.

Regularly optimizing your business profile with content such as posts, new products or services, holiday hours, photos, and other updated information about your company keeps your listing fresh and current for potential customers.

But did you know that the information on your Google Business Profile could get changed at any moment? In many cases, these changes go live without you even knowing it.

Some updates to your business profile could even impact your business.

If your profile is changed, you should receive an email letting you know of any changes or suggestions. But that’s not always the case.

That’s why it’s crucial that you keep an eye on your business profile and frequently check for changes to your company’s information.

In this column, you’ll learn why Google updates Business Profiles, where that information comes from, and what you can do to ensure that people searching for local products and services like yours are always presented with the most timely, accurate information when they see your listing in search.

First, let’s look at how Google gathers business information to change your Google Business Profile.

Then we will look at the four top reasons...

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