SANTA MONICA, Calif.--(BUSINESS WIRE)--Entravision (NYSE: EVC) (“Entravision” or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today that it has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan. With this investment, Entravision will expand its commercial partnership reach across the South Asian region.
“We are very excited to announce our strategic investment in Jack of Digital, opening the door for Entravision to the South Asian market”
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Founded in 2020 by ad tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the world’s top advertising, marketing and data platforms. With strong local leadership experience in Pakistan, Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing client base. Jack of Digital maintains exclusive advertising and data sales representations in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF.
“We are very excited to announce our strategic investment in Jack of Digital, opening the door for Entravision to the South Asian market,” said Juan Saldívar, Chief Digital, Strategy and Accountability...
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