Minimize duplicate content on enterprise-level sites. Here are 7 tips using dynamic, technical, and copy-based scaling strategies.
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Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals.
It’s also not helpful to searchers, which results in search engines like Google identifying other content as the better answer.
Search engines can filter out pages from top search results and include certain pages that might not be the desired page to be ranked prominently for your site, as well.
Duplicate content doesn’t necessarily mean that someone has stolen or copied your content without permission (although that does happen).
At the enterprise level, you may have dealers, affiliates, or others who sell your products using your content.
Sites that are part of the same corporate model, or feature products or services from the same creator or manufacturer, may have content that is exactly the same as yours.
Even if you aren’t doing anything spammy or malicious, you need a strategy for handling duplicate content inside your site and related to other sites.
With an enterprise site, you don’t have the luxury of just updating a page or two or writing some custom tags to resolve the issues.
Enterprise sites with...
Read Full Story: https://www.searchenginejournal.com/enterprise-duplicate-content/446045/
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