Word count is not a ranking factor stated repeatedly by Google. But don’t tell recipe bloggers that.
Why?
Because the average food or lifestyle blogger’s goal is to monetize, which is done predominantly by running ads on the site by a major ad publisher.
Longer recipe posts mean more ads, which means more ad impressions. This can lead to higher RPMs for bloggers, which is great for the blogger but not necessarily great for the people who read the content. Ad companies themselves loathe discouraging this trend.
Although I am a 20-plus-year SEO veteran, I have focused exclusively on the food niche since 2015. Over the last seven years, I’ve worked with thousands of food bloggers as an SEO consultant.
I’ve audited them all, from bloggers just starting out, to bloggers trying to qualify for quality ad networks, to bloggers already making six figures a month from ad income.
The experience has been illuminating. Not only has it made me a better SEO, but it’s allowed me to meet some of the most talented content creators in the world.
Here are some of the top takeaways from those many SEO audits.
Lesson 1: It has never been more competitive to run a successful food blog!
The pandemic was jarring to many industries, but the impact on the food and lifestyle blogging niche was profound. Millions of people stuck at home under mandatory quarantines suddenly found the time to embrace existing hobbies, new interests and long-delayed pursuits with vigor.
One of the more popular decisions...
Read Full Story: https://searchengineland.com/seo-lessons-food-blog-audits-383826
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