Search engine optimisation (SEO) is an effective way to attract consumers to your online platforms – if you use it right. SEO is consistently evolving and staying on top of the latest updates can be challenging.
Grofuse digital director, Denis Finnegan, said: “A strong SEO performance requires attention to many metrics and signals, including traffic, backlinks, social shares and more. Closely monitor your goals, performance and KPIs to thrive in 2022.”
What is SEO?
SEO is a digital marketing discipline which aims to grow visibility in search engine ‘organic’ results – on search engine results pages (SERPS) such as Google or Bing.
Why is SEO necessary?
Put simply, SEO is a matter of ensuring your website is structured in a way that is clear for search engines to understand and easy for customers to navigate to the information they desire.
The 10 highest-ranking organic search results (eg Google page one) receive approximately 95% of clicks to websites made from an initial search. The top result receives about 35% of all the clicks.
A general list of SEO tasks might encompass:
• Review the technical build of your website to identify any SEO issues.
• Undertake ‘keyword research’ to identify searches and keyword opportunities made by your target audience.
• Optimise your website’s page content and advise on improvements to target new customers.
• Ensure the business is optimised for ‘local search’ to appear in maps platforms.
• Audit other ranking factors, ie external links,...
Read Full Story: https://www.belfasttelegraph.co.uk/business/ulsterbusiness/profile/grofuse-your-guide-to-seo-in-2022-41596073.html
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